AI is brilliant. And yet it cannot replace a handshake.

This is not a warning about technology going too far. AI is making us faster, sharper, and better at what we do. We are asking a different question. As AI takes on more of the functional, what does that mean for the human element?

Think back to email, video calls and remote work. Every major technological shift follows a similiar pattern. First, excitement about the possibilities, followed by resistance. Then we adjust to the “new normal”.

The convenience of these innovations created a shift, but people still find value in human connection. We still have in-person meetings, despite the convenience of a Teams call. We still travel for a client dinner and shake hands. Looking someone in the eye still builds trust.

AI does the functional. Humans do the rest.

We all know, AI is extraordinarily good at the functional layer: processing information, identifying patterns, drafting, summarizing, scaling. Things that used to require significant human time and effort. That is genuinely valuable, and we would be foolish to ignore it.

But underneath the functional layer there is something AI does not reach. A real conversation reveals something that a meeting transcript or a CV analysis never does. This is why, at Bayard, we still meet our clients and candidates in person. 

Human interaction lets us detect passion, curiosity, empathy, and cultural fit. The instinct that tells you this person will thrive in a particular environment, or that this team needs a specific kind of energy right now. 

We call them “soft” skills, but they become more and more strategic.

The more AI handles the predictable, the more valuable the unpredictable human qualities become.
— Kim Tureluren
What this means in practice 

We meet our candidates and clients in person, because it is the best way to understand what really matters. 

A candidate is not just a CV and an interview is not about “checking all the boxes”. We want to know what drives you; what your thought process looks like, when the problem is ambiguous; what triggers you to do your best work.

Meeting a client is about mapping requirements and, understanding the culture, the dynamics and the unspoken needs. That takes time, presence and a human connection.

The value of the human touch

Navigating the AI era, we are consciously using the technology at the functional layer. And we believe that human judgment and connection still creates irreplaceable value.

For us, it makes sense to stay close to the people we work with. It means personal feedback and building relationships that go beyond a single mission, because real partnership takes time and trust to develop.

AI makes us better at our job. Human connection is the job.

Curious to explore how we combine technology and human insight in our approach? We would love to have that conversation. 

In person, with our full attention.

Written by

Kim Tureluren

Kim is a committed coach and strategist with strong insights and change management skills. As a corporate anthropologist she has a unique view on what drives and transforms company cultures. She excels in exposing the essence and bringing clarity. Time and again, she convinces teams to refocus on the key elements, ideas, challenges and possibilities that lie ahead. Asking challenging and crucial questions, she ‣ Listens with genuine curiosity ‣ Clarifies vision, values, purpose and strategy ‣ Keeps everyone moving in the right direction

3 responses

Leave a response
  1. F Van den Driessche Francis -
    I completely agree with Kim: the most successful candidate selections I’ve been part of weren’t driven by hard skills or job titles. What truly made the difference were soft skills, self awareness, emotional intelligence, and the curiosity/ambition to explore new things, rather than being asked yet again to do the exact same activities as before. I can’t indeed imagine AI being able to recognize those kinds of elements in a CV.
  2. L Harley Lovegrove -
    So true, I love Kim’s statement: “The more AI handles the predictable, the more valuable the unpredictable human qualities become.”
  3. L Harley Lovegrove -
    So true, I love Kim’s statement: “The more AI handles the predictable, the more valuable the unpredictable human qualities become.”

Leave a response

*Required fields